How To Build Personal Brand On SoloBiz

When people think about branding, they often picture shiny logos, catchy slogans, and big advertisements. But for Solo Entrepreneurs, the essence of a brand is simply you.

How do you lead someone from knowing about you to genuinely trusting you, from just being interested to ultimately becoming a client? For solo entrepreneurs, this is one of the most crucial questions.

My advice? “Be real.” I firmly believe that Being Real Will Be Respected.

At 50, I decided to start over and take on this SoloBiz Challenge. In the process, I learned that facing myself honestly and embracing who I truly am has been my biggest source of support on this entrepreneurial journey.

People often ask, “You’re 50 years old—why would you take on a challenge like this?” I could choose to cover it up and come up with compelling reasons, but that wouldn’t be the real me.

The first step in building a brand is accepting yourself—whether it’s past successes or failures, or even the vulnerabilities you’d rather not face.

When you start presenting your genuine self to the world, that honesty will attract people who resonate with you. A brand isn’t just a polished exterior; it’s a strength that comes from within.

When I decided to share my “one-person business” journey, I asked myself, “What do I want people to remember about me?” I wasn’t aiming to impress with refined language; I wanted to tell a real story. I didn’t want to hide the tough parts because those challenges are part of my journey and growth.

If you want people to remember your brand, the best way is to tell your own story. You don’t need to package it in grand images or big ideals. Instead, use simple words to explain why you chose this path and share the highs and lows along the way. Don’t worry about showing vulnerability or imperfection—those genuine moments are what truly resonate with people.

A personal brand isn’t just about talking; it’s also about what you do every day. When I document my challenge progress each day, it’s not just about showing success; it’s to let everyone see that I’m truly committed to this. I’m not afraid to show my setbacks because those experiences are part of my brand.

Every day, do something that brings you closer to your goal. It doesn’t have to be something big—sometimes it’s just a small step, like writing a journal entry, learning a new skill, or overcoming a small obstacle. Your actions are the best advertisement for your brand. They let people know that you’re not just talking; you’re consistently putting in the effort. This kind of persistence will gradually build trust in your brand. Others will see how you face challenges and how you progress step by step.

These actions are the true essence of a brand, not just a slogan. When you prove yourself through actions, that authenticity earns you respect.

When I decided to use DankoPeng as my personal brand, the first thing I did was check on Namecheap to see if the domain name was available. Fortunately, it was, so I registered dankopeng.com for myself. This domain is now my identifier on the internet! Owning my domain is like owning a piece of land in the digital world, signaling that this website represents me, my values, and my beliefs.

Then, I went to canva.com to design a simple logo. Canva is incredibly convenient as a design tool, with a ton of free templates to inspire you. You find a design you like, make a few tweaks, and you’re set. Every time I see the DankoPeng logo, I feel the presence of this business. It’s just a small symbol, but it fills me with pride because it’s something I created myself.

Next, I decided to set up my own blog, where I could tell my story and document my entrepreneurial journey and life experiences. It’s not just about sharing expertise but also about letting people understand who I am, my values, and my motivations. Each article acts as a bridge between me and my readers and a way to attract like-minded people. I chose to set up my blog on systeme.io—it’s incredible! I set up my blog in 30 minutes, and it even has a built-in email subscription feature, so I can stay connected with people who follow me and regularly share my latest posts with them. Even better, this platform is free to use—fantastic!

Finally, I created accounts on major social media platforms. Consistency in personal branding is essential, so I set all my social media usernames to DankoPeng, used a consistent profile photo across platforms, and added my domain to each bio to make it easy for people to find my website.

And there you have it! I’m on my way to building my personal brand, and I believe you can do it too!

For solo entrepreneurs, building a personal brand is never about chasing perfection. It’s about honesty, authenticity, and action.

When you have the courage to face yourself truthfully, tell your story, and prove it through your actions, that sincerity will naturally attract people who trust and support you.

No matter where you are on your entrepreneurial journey, remember: Being Real Will Be Respected. This is your brand, your story, and the unique mark you leave on the world.